Who’s ugly now?2022 - ongoing


Who’s Ugly Now? is a research work by architectural photographer & filmmaker Riccardo De Vecchi and urban designer Martina Germanà.

The project is a dual exploration of Rotterdam's creative subculture on one side, and its latest architectural advancements on the other.
The photographic work aims to portray these two aspects of the city, using the power of visual communication to foster a critical obervation of our everyday surroundings. 

By doing so, the project seeks to challenge conventional urban development practices in the unique context of Rotterdam where novel and existing elements can harmonize, fostering inventive urban, social, and architectural strategies.


The ultimate objective is to present a thought-provoking and penetrating depiction of Rotterdam's contemporary circumstances within the realm of socially engaged architecture and urban design. This initiative seeks to challenge the status quo of city-making and delves into innovative models for the harmonious coexistence of the creative sphere and urban regeneration.

 

The project is currently in the funding application phase and is seeking partners for possible collaborations.


“It is never really about what is in the picture. Instead, it is an invitation for reinterpretation…what role does one play in it.”

Johannes Schwartz




















         © Riccardo De Vecchi 2025